Med student bicycles across America to help charity
Everyday people are also great celebrity fundraisers. Lauren Leffler isn’t a movie star, a famous pro athlete, a popular politician or anything of the kind. She’s quite simply a person dedicated to...
View ArticleHow business networking raises funds for charity
This model helps three different audiences: 1) locally-owned businesses; 2) professional women; and 3) local nonprofits. Carol Arnott of Greenville, Delaware, does a great job of helping all three...
View Article11 Nonprofit Marketing Trends for 2011
Last Friday I wrote a post with a similar theme: Get Your Nonprofit Ready for 2011. Well, this post is inspired by an article today on MarketingWeb, “11 brand and marketing trends for ’11” by Dr....
View ArticleWho are your most loyal supporters?
How do you identify your most loyal supporters? Is it by . . . - number of donations each year - number of years they’ve supported you - average gift size - life-time value - whether they donate AND...
View ArticleDining for Philanthropy AND Crowdsource Cheating
This is the holiday season so I’m only writing one blog post this week. Today’s post is based on two news articles I read recently. The headline “hints” at the subject of each article. On to the news...
View ArticleDonate to Acme Charity in lieu of a gift
“In lieu of gifts we would like to suggest donations to Acme Charity.” Have you ever received a card like that with a wedding invitation? I did recently and it started me wondering: How many charities...
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Mothers shave heads for charity
Here’s a short note on a news article that caught my attention over the weekend. Later this year 46 mothers will converge on Union Station in Washington, DC. During rush hour they’ll have their heads...
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Donors do the Fundraising
I’ve watched a few “commercials” on public television that do a solid job of getting donors to fundraise. What do I mean? They profile a donor who has named PBS in their Will (or some form of planned...
View ArticleAcquisition through donor and member reviews
Have you ever bought something based on a friend’s recommendation? Or based on all the positive reviews you read on the ecommerce site? This is the prevailing trend in the marketplace for retailers...
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Reality Fundraising
My opinion is that “reality TV” is about as far from reality as we can get. But here’s a genuine reality you can’t avoid: “Horizontal marketing is the new reality for just about every organization,” to...
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